Mentor Course Outline

Course Outline

	Home

	About MarketingBase

	Data Availability

	Sample Projects

	Information Broker Mentor Program

	Information Broker FAQ

	Corporate Mentor Program

	About Amelia Kassel

	Recent Publications

	Speeches & Presentations

	Training Venues Seminars Personalized Retreats Telephone Training

	Contact

		Introduction and the Market
		Information Brokers - Definition
		A Home-Based Business and a Small Business
		A New & Exciting Career Opportunity
		Online Databases
		The Market for Information Brokers
		The Value-Added Characteristic of Information Brokers
		Services Offered by Information Brokers
		Specialized Information Brokering Services
		Information Brokering - Earnings Capacity and Other Rewards
		Information Brokers' Education and Credentials
		What About a Library Science Degree
		Future Growth in Information Brokering
		Start-up Needs/Costs
		Online Database Training
		Online Searching - Basic Skills
		The Information Industry
		Four Industry Levels
		Leading Online Database Vendors
		Consumer-Oriented Online Services
		Internet
		Information Brokers & Consumer Systems
		Special Resources for the Information Industry
		Memberships
		Electronic Mail (e-mail)
		Legal, Copyright and Ethical Issues
		How to Find Clients & Build Your Business
		Market Planning
		The Market Plan
		Low Cost Market Research
		Marketing Strategies that Work
		Strategic Alliance
		Pricing
		Your Needs
		Industry Standards for Pricing
		What the Market will Bear
		Estimating & Components of an Estimate
		Setting Budgets
		Subcontracting
		Advantages of Subcontracting
		Disadvantages of Subcontracting
		Other Pricing Issues
		A Few More Pricing Tips